1. When was Balena being founded? What are the products included?
BalenaTiles was established in 2011. Product ranges encompass CERAMIC WALL TILE / CERAMIC FLOOR TILE / PORCELAIN TILE / PORCELAIN POLISHED TILE / HOMOGENEOUS TILE / GLASS MOSAIC / TERRACOTTA / CRAFTSTONE / POOL TILES and many others.
2. What are the characteristics or design concept of Balena’s products?
Since the establishment of BalenaTiles, we are constantly striving for excellence in design and manufacturing quality, design styling from modern to avant-garde, natural to country, classic to simple, providing variety of characteristics to meet different market’s demand. Besides that, the design of BalenaTiles not only fix to the square shape rigidly, but some tiles are also being cut and combined again into a unique product design such as mosaic, modular design, and pattern design. The different styles and materials are complemented by each other to manifest the primitive beauty of the tile itself.
3. What's the unique selling point of BALENA?
In addition to being affordable with good quality, BalenaTiles is trendy; dedicated to develop new styles, new specifications and new categories constantly, hence it drives the growth of branding.
4. Along with the growth of the company, any transformation or changes did BALENA encompassed?
Along with the modern demand of consumers for their home space, BalenaTiles had launched a high-end brand in 2015 which is BALENA PREMIUM. The concept of BALENA PREMIUM is aimed at high-end products, focus on luxury and upscale yet affordable, so customers are able to enjoy the forefront of fashion and pursue high-quality home space. Along the growth of the company, BalenaTiles has dozens of retail outlets in the country. In addition to collaborate with some developers, designers and building material companies, BalenaTiles is also the key supplier for various governments’ projects.
5. What is the business philosophy of BALENA?
Constantly leading the trend of home decoration and providing consumers with the highest quality products by having a keen insight and response to the development trend of home fashion, advanced technology, innovation capabilities, as well as focus on quality.
6. The company's team including……? (R&D, design, manufacturing, import and export, wholesale, retail?)
Since its establishment, the company has invested significant resources to develop products, committed to providing consumers with the highest quality products; from design, R & D team, production quality control to qualified packaging requirements, retail or wholesale strategy, customer advisory service, everything is in the core management of the company.
7. What are the company's future planning / development plans?
BalenaTiles is an innovation-driven growth brand, focus on the ever changing markets’ needs. We believe that through the in-depth experience and skill, comprehensive innovative development, BalenaTiles able to keep improving, increase the influence power, as well as become a leading and sustainable international excellent tiles brand.
1. BALENA 品牌成立于?BALENA 产品包含有?
BALENA TILES 品牌成立于2011年.产品涵盖多种规格的CERAMIC WALL TILE / CERAMIC FLOOR TILE / PORCELAIN TILE / PORCELAIN
POLISHED TILE / HOMOGENEOUS TILE / GLASS MOSAIC / TERRACOTTA / CRAFTSTONE / POOL TILES等等。
2. BALENA 产品有什么特色?或设计概念?
BALENA 自创始以来,就不断在款式设计和生产品质上追求完美,产品风格从现代到前卫,从自然到乡村,从古典到简约,各种风格多变而个性,针对不同的市场需求提供不同特点的产品。除此之外,BALENA TILE 的设计概念不仅限于死板的方形规格,各大小规格磁砖在研发后经过切割调整,搭配组合后继而推出了各式独特的产品,如:马赛克(MOSAIC),模块化
设计磁砖(MODULAR DESIGN),模式设计磁砖(PATTERN DEISGN)。风格材质各异的磁砖在相得益彰的搭配之下,更显磁砖本身原始的美感。
3. 与其他竞争者相比,BALENA 有什么独特卖点吗?
BALENA 除了是价廉物美,品质性能可靠,款式设计不仅新颖时尚,还不断致力于开发新款式,新规格,新品类,新趋势的产品,驱动品牌成长。
4. 随着企业的发展,BALENA 有何祱变/改变?
随着现代消费者对家居空间的要求精益求精,BALENA TILES 品牌于2015 年推出高端品牌BALENA PREMIUM。BALENA PREMIUM 的理念主要针对于高端产品,定位于豪华,高档,而实惠的领域,让客户随时享受走在时尚最前端,追求高品位的家居空间。随着品牌的企业发展,BALENA TILES 先后在国内拥有多达数十个销售点,除了与多家房地产发展,室内设计和建筑材料公司合作的同时,也是多区政府工程的主要建材供应品牌。
5. BALENA 品牌的经营理念是?
不断引领家居装饰潮流,借助对家居时尚潮流发展方向敏锐的反应,凭借先进的技术,稳健的开发创新能力,注重品质,为广大消费者提供最优质的产品。
6. 公司的团队有?(研发,设计,制造,进出口,批发,销售?)
从成立开始,就投入大量资源开发产品,致力于提供消费者最优质的产品。从设计研发团队到开发产品,生产的品质监控,到合格的包装要求,门市或批发的销售策略,客户咨询服务,一切都在团队的核心管理中。
7. 公司有什么未来规划/发展计划?
BALENA TILE 是一家以创新力为驱动力成长的品牌,重视于市场在随着时代改变的要求。相信经过市场的累计和技术沉淀,综合创新的开发力,BALENA TILE 品牌可以精益求精,影响力日益强大,缔造一个可以引领潮流,持续发展的国际优秀家居磁砖品牌。